The pulse of North Africa, measured.
Market research, opinion polling and social studies since 2002 — with our own field network, call centre and analysts, from questionnaire to final report.
Tunis · HQ 2002Tripoli · since 2016RabatAlgiersSix kinds of question. One accountable team.
Brand & product
Awareness, positioning, brand health, name, pack and price tests
02Behaviour
Usage and attitudes, segmentation, shopper behaviour in store
03Satisfaction
Barometers, mystery shopping, employee engagement
04Advertising
Pre-tests and post-campaign evaluation
05Opinion polling
National and regional polls, multi-wave barometers
06Programme M&E
Baseline and impact assessments for donors and institutions
Every method, run in-house.
100+ trained enumerators, one supervisor for every four.
Viewing room with recording and live transmission.
25 positions in Tunis, live supervision on Comunik.
Four countries. Including the places others can’t reach.
Tunisia
All 24 governorates. Headquarters and CATI centre in Tunis.
Libya
Nationwide fieldwork, hard-to-reach areas, hundreds of focus groups.
Morocco
Opinion and market surveys for international clients.
Algeria
Opinion and market surveys for international clients.
Chosen, and chosen again.
Institutions · Academia · Consulting · Banking · Retail · Energy & automotive
Checked in the field, at the desk and in the data.
Member of the Tunisian Professional Chamber of Marketing Research and Opinion Polls. CEO certified by the CITI Program in responsible conduct of research.
One supervisor for every four enumerators; unannounced visits and back-checks.
Database checks in SPSS: profiles, completeness, durations, open answers.
Context, translation, validation, and blind back-translation on request.
Personal logins, no local export, role-based access, every action logged.
Independent, and led by researchers.
Privately owned, no group affiliation. 32 permanent staff, 20+ field supervisors.
Mohamed Ikbal Elloumi
Political and sociological data analysis. Led the political and social barometer waves in Tunisia and Libya, TADAEEM surveys and long-running citizen perception studies. MBA, UQAM; IHEC.
Anis Chehibi
22+ years leading surveys and evaluations on employment, entrepreneurship and local development — TADAEEM, JOBS, UNDP governance.
ELKA Prisma — from measuring markets to governing marketing investment.
Calibrated, or not emitted.
Have a question that needs reliable data?
We reply within two working days with a first methodological approach.